Blog2024-10-08T12:15:36-04:00

Blog

The audio and video data industry is exciting and dynamic, and changing all the time. For decades, TVEyes has led and shaped the media monitoring space, offering audio and video intelligence to data-driven decision makers around the world. Here on our Insights blog, we are pleased to share what’s new and what’s next, and our perspectives on this essential resource for business, organizations and governments alike.

The Rise of Political Podcasts: A New Frontier in Public Engagement

As media channels evolve, political figures are increasingly embracing podcasts as a way to engage directly with the public. This trend marks a shift from traditional press briefings and short interviews to platforms where they can have open, nuanced discussions. For instance, in the U.S., both Presidential candidates have embraced [...]

TVEyes Earns Top Rankings in Fall 2024 G2 Awards

The G2 awards routinely recognize leading software companies and products, based on feedback from users. This year, the Fall 2024 G2 Awards ranked TVEyes 2nd out of 134 Media Monitoring companies and solutions and 3rd out of 55 in the PR Analytics category.  These achievements underscore our dedication to providing [...]

Unlock Opportunities in Australia’s Growing Podcast Market with TVEyes

Podcast consumption is booming in Australia, and brands have more opportunities than ever to engage with this growing audience. At TVEyes, we understand the importance of tracking conversations in real-time, especially across trending and top podcasts. That's why we’ve expanded our global monitoring services to cover more than 65,000 [...]

The Importance of Media Monitoring in Crisis Management

By Amanda Crosby In today’s chaotic news environment, where stories evolve at lightning speed and media landscapes are constantly shifting, effective media monitoring is crucial. At all times, but especially during a crisis, media monitoring is a must-have tool. While most PR professionals inherently understand its importance, it is equally [...]

TVEyes Excels in Summer 2024 G2 Reports!

G2 is the largest and most trusted software marketplace. Every year, more than 90 million people —including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews. Quarterly, G2 recognizes software products for their exceptional utility and value to users. This summer’s G2 [...]

Mid-Year Milestones: Reflecting on TVEyes’ Successes in Early 2024

In the first half of 2024, TVEyes has made significant strides in expanding and enhancing our global audio and video intelligence offerings. From our strategic expansion into the Middle East North Africa (MENA) region to the launch of YouTube Monitoring and substantial upgrades to our Speech-to-Text technology, we've continuously [...]

10 Reasons to Add Podcasts to Your Media Intelligence Strategies

Around the world, more people than ever are turning to podcasts as a source of daily news and entertainment. That’s why we created TVEyes Global Podcast Monitoring and Data Solutions. It allows brands to monitor, measure and report on their podcast earned media mentions.As a decades-long leader in audio and [...]

TVEyes Celebrates 25 Years in Business

Spring is in full bloom, and with it comes a momentous occasion for us at TVEyes –25 years of pioneering advancements, expansive reach, and a steadfast commitment to excellence! Since our inception back in 1999, the TVEyes team has been leading the transformation of the broadcast media monitoring landscape. Today, [...]

Global Podcast Monitoring & Data Solutions

Not a Moment Too Soon and Not an Offering You'll Find Anywhere Else. By: Susan Aitkin, TVEyes Director, Global Partnerships & Partner Marketing According to a 2023 Pew Research survey, 42 percent of Americans over the age of 12 had listened to a podcast in the preceding month. One [...]

TVEyes Customer Testimonials: The Company We Keep

There is perhaps no greater testament to a product’s value and utility than when customers say so. That’s why the diversity of organizations that use TVEyes – as well as the breadth and depth of ways they depend on us – is at the same time humbling and reaffirming. [...]

The Role of TV Monitoring in Today’s Media Landscape

By Amanda Crosby Staying informed and ahead of the competition is paramount for businesses and other organizations alike in the fast-paced digital environment. One of the most effective ways to achieve this is through TV monitoring, a crucial tool in media intelligence. In this blog, we'll delve into the [...]

The Podcast Boom: A Powerful Medium for Brand Building

By Alyssa Keating In recent years, the podcasting landscape has experienced exponential growth, transforming from a niche form of entertainment into a mainstream medium with global reach. Podcasts have become a dynamic platform for content creators, thought leaders, and brands to connect with their audience in an intimate and [...]

Understanding Your Consumers: Unveiling Insights through Media Monitoring

In today's digital age, where information flows ceaselessly across numerous platforms, media monitoring has emerged as a powerful tool for brands to decipher their customers' preferences, opinions, and sentiments. By keeping a vigilant eye on various media channels, brands can glean invaluable insights into their target audience's behaviors and opinions.Let's [...]

New Product Announcement: Introducing Custom Curated Podcast Datasets

The TVEyes team has developed a new custom dataset that can query the TVEyes Podcast Archive from June 2019 onward. The dataset includes measurement information where available and enables customers to answer specific research questions such as, "which podcasts mentioned my product in the transcript in the last 2 [...]

Expanding Our Global Reach

TVEyes recently announced its entry into the Netherlands – home to some of the world’s most influential publications and to millions of engaged consumers of audio and video content.In the Netherlands, TVEyes will now offer: Broadcast monitoring of nearly 50 top Dutch TV and Radio sources, including national and regional [...]

TVEyes for Business Intelligence

Powerful APIs that Deliver Broadcast and Podcast Data Insights Into Your Existing BI Tools It is estimated that more than 90% of the world’s data is unstructured, therefore, and difficult to analyze. And much of this difficult-to-analyze data is broadcast data, spoken language audio or podcast data. But difficult [...]

Playbook: Broadcast Monitoring for Elections

Hundreds of national and state campaigns and public office holders from both the Democratic and Republican parties have depended on TVEyes to meet their broadcast monitoring needs. In fact, more than 50 percent of the current US House of Representatives and Senate rely on TVEyes to keep them apprised [...]

Building the Case for Broadcast Monitoring

Broadcast monitoring is often used by public relations teams, which need to be alerted as soon as misinformation is reported, or key messages are omitted from a news report. These notifications allow the team to act quickly to make corrections. But there are many other uses across the enterprise [...]

The TVEyes Media Monitoring Checklist

You asked for it? You got it! Here, by popular demand, are the 17 things you should look for in a media monitoring partner: Operates 24 hours per day, 7 days per week, 365 days per year Covers all 210 of the US media markets (DMA’s) in real time with [...]

Everything You Need to Know About Broadcast Media Monitoring

How do you mitigate – or even avoid – a crisis, protect your brand, keep senior leadership on message, develop strategy or drive new business? With broadcast media monitoring, you’ll excel at every one of these challenges – and much more. With broadcast media monitoring, you stay on top of [...]

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