Historically, media monitoring has been a time-consuming and manual process, often involving the organization of mentions in spreadsheets, Word documents, or PowerPoint presentations. Unfortunately, these manual methods create files that do not share data with each other, making it almost impossible to maintain a database of results. Insight powered by TVEyes Media Monitoring Platform solves this problem with the Media Center – a centralized hub that streamlines the process of collecting and organizing your brand’s broadcast mentions.
The Challenge of Manual Organization
Manually organizing broadcast mentions in spreadsheets or documents poses several challenges for businesses.
- Time-consuming process prone to data entry errors and inconsistencies.
- Lack of connectivity in spreadsheets and documents makes linking related mentions difficult.
- Challenges in tracking overall sentiment and identifying trends over time.
- Difficulty maintaining a comprehensive and up-to-date database of media coverage.
The TVEyes Media Center
The Media Center addresses these challenges by providing a centralized hub for collecting, organizing, analyzing, and sharing broadcast mentions.
Historically, media monitoring has been a time-consuming and manual process, often involving the organization of mentions in spreadsheets, Word documents, or PowerPoint presentations. Unfortunately, these manual methods create files that do not share data with each other, making it almost impossible to maintain a database of results. Insight powered by TVEyes Media Monitoring Platform solves this problem with the Media Center – a centralized hub that streamlines the process of collecting and organizing your brand’s broadcast mentions.
The Challenge of Manual Organization
Manually organizing broadcast mentions in spreadsheets or documents poses several challenges for businesses.
- Time-consuming process prone to data entry errors and inconsistencies.
- Lack of connectivity in spreadsheets and documents makes linking related mentions difficult.
- Challenges in tracking overall sentiment and identifying trends over time.
- Difficulty maintaining a comprehensive and up-to-date database of media coverage.
The TVEyes Media Center
The Media Center addresses these challenges by providing a centralized hub for collecting, organizing, analyzing, and sharing broadcast mentions.
Key Features of the Media Center
- Easy Collection: Users can select mentions from their Watchlist or Power Search results and save them to the Media Center with just a few clicks. This streamlined process eliminates the need for manual data entry and ensures that all relevant mentions are captured accurately.
- Centralized Storage: The Media Center serves as a centralized repository for storing broadcast mentions, making it easy to access and manage. Users can organize mentions by date, source, keyword, or tag, ensuring that information is easily retrievable.
- Tools for Analysis: The Media Center provides the tools you need to extract valuable insights. Analyze stored mentions and gain insights from media coverage including tracking trends, measuring share of voice, or identifying key influencers, the Media Center provides the tools you need to extract valuable insights.
- Download Capabilities: Users can export mentions from the Media Center in various formats, including CSV, Excel, and direct email. This flexibility allows users to share media coverage data with stakeholders, create customized reports, or integrate with other business systems seamlessly.
Conclusion
Struggling to keep track of your media mentions? The Insight Media Center is here to revolutionize how you collect, organize, and analyze broadcast mentions. With a powerful centralized hub, you can effortlessly store your media coverage data and uncover valuable trends and insights—all without the hassle of spreadsheets and disconnected tools.
Take your media monitoring to the next level with a seamless, streamlined experience designed to save you time and deliver actionable results.
Ready to transform your approach? Discover how Insight by TVEyes can benefit you. Try it for free today!
