For over two decades, TVEyes has been providing essential audio and video content along with valuable transcript data to public relations professionals worldwide to help them understand, strategize and respond to broadcast news media. Recognizing the significance of our solutions for the PR industry, we took a proactive step to quantify its impact at one of the industry’s most prestigious events.
Each year, the PRSA Icon conference brings together public relations and communications students and professionals from around the world for professional development and networking. It’s one of the
industry’s largest events, and one TVEyes has attended for fifteen consecutive years.
Via a short, interactive survey we asked attendees how and why they use TVEyes data and solutions, specifically its role in strategic initiatives, in breaking news and in routine monitoring.
What we found was an undeniable validation of audio and video content as an extremely important dataset. Respondents affirmed that accessing a variety of content sources in diverse ways will continue to form the basis of effective, strategic decision making.
Specifically, our survey showed:
- 67% of PR professionals believe video content helps in their job.
- 64% immediately seek out video content about breaking news.
- 63% of look for video content to learn more about something.
- 73% believe a brand strategy without audio or video is incomplete.
- 88% believe that in an AI world, media monitoring will be more important than ever.
You can check out more insights from our survey here. You can also learn more about how TVEyes delivers solutions that help PR and communications professionals excel by getting in touch. And no matter your profession or the audio and video data solutions and intelligence you need, you can always “find it here” with TVEyes.
If you’d like to learn more or check out a free trial – or if this list doesn’t describe your current media monitoring partner – contact TVEyes Sales at +1 203-254-3600 x100 or email us at hello@tveyes.com.
