Broadcast monitoring is often used by public relations teams, which need to be alerted as soon as misinformation is reported, or key messages are omitted from a news report. These notifications allow the team to act quickly to make corrections.
But there are many other uses across the enterprise for broadcast monitoring. It can play a pivotal role in almost every department. While it is essential for managing crises and responding to the media, broadcast monitoring also provides invaluable insights that help steer strategy, guide product development plans, and inform marketing campaigns and product positioning.
Download this guide that outlines the top 10 reasons to monitor broadcast programming.
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