Using TVEyes to Gauge Public Opinion, Test Messaging The Wesleyan Media Project was established in 2010 to track advertising in federal election cycles. Since then, WMP has been providing real-time information spending in federal elections, as well as public sentiment on key election issues, with the goal of developing

Using TVEyes to Understand the Impact of Messaging & Inform Strategy Harmony Labs is a non-profit media research studio combining the power of data, science, and creativity to research and reshape our relationship with media. They build communities and tools to realize this vision, partnering with advocates, strategists,

For leadership at “household name” companies, brand management is crucial. And the public relations department of one Fortune 500 specialty retailer with a nationwide presence must be prepared for everything. With television and radio stations throughout the country running news and entertainment programs 24-hours-a-day, there is bound to

When a company produces multiple public events that combine two great American pursuits – rock concerts and marathons – the events garner broadcast media mentions by the thousands. Competitor Group Inc., based in San Diego, owns and operates the Rock ‘n’ Roll Marathon Series, a year-round cycle of

It’s highly important for state and county governments to monitor and respond effectively to news coverage and issues aired in broadcast media. Sussex County in southern Delaware is home to about 200,000 people and relies on TVEyes to help it stay on top of coverage in local, regional