Using TVEyes to Gauge Public Opinion, Test Messaging
The Wesleyan Media Project was established in 2010 to track advertising in federal election cycles. Since then, WMP has been providing real-time information spending in federal elections, as well as public sentiment on key election issues, with the goal of developing a definitive database that enhances the ability of scholars, citizens, and journalists to access and to use public information to understand the varied influences on American democracy in general and political campaigns in particular.
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