
U S E C A S E
Understand Coverage Reach
A clever idea might land you on the nightly news, but will it move the needle for your client or business?
If you’re in front of the right target audiences, you’ll have an impact. That’s why it’s critical to understand which markets you’ve reached. With viewership data, publicity value, and easy reporting features, you’ll know if you’ve hit the mark.
Benefit
Demonstrate value of PR
Measure PR campaign success
Share viewership data
Show publicity value of clips
Keep clients informed
Show trends in coverage
Report coverage to stakeholders
