Podcast consumption is booming in Australia, and brands have more opportunities than ever to engage with this growing audience. At TVEyes, we understand the importance of tracking conversations in real-time, especially across trending and top podcasts. That’s why we’ve expanded our global monitoring services to cover more than 65,000 podcast sources, ensuring you stay ahead of key discussions in Australia’s vibrant podcast landscape.
Why Monitoring Podcasts Matters
With 7.3 million Australians listening to podcasts weekly, Australia ranks fourth globally in podcast consumption. This growth represents a unique opportunity for brands to tap into an audience that, on average, spends 6 hours and 47 minutes each week tuned into their favorite shows. Podcasts have become a vital channel for sharing stories, delivering news, and influencing consumer behavior.
But how do you ensure your brand or business stays part of this conversation? That’s where TVEyes steps in.
Comprehensive Podcast Coverage with TVEyes
Whether it’s the latest episode of a technology podcast or a trending discussion in the news, TVEyes monitors the content that matters. We currently monitor more than 2,000 of the top trending podcasts in Australia with new sources being added every day. As podcast consumption continues to soar, staying informed on how your brand is mentioned in these discussions is critical to shaping your media strategy.
With TVEyes, you can:
- Monitor more than 65,000 podcast sources globally.
- Track mentions and key trends in real-time to stay informed about conversations relevant to your business.
- Gain insights from top podcast genres, including comedy, news, true crime, and society and culture.
- Measure the impact with listenership metrics.
- Connect with podcasters for outreach and pitches using our contact information.
Maximize Your Brand Impact
As more Australians embrace podcasts, the medium is becoming an ever-more crucial outlet for advertisers as well. Podcasters are a trusted source of information and with 50% of podcast listeners in Australia reporting that they actually enjoy hearing ads during podcasts, the outlet is an excellent channel for targeted messaging.
Stay Ahead with TVEyes
In today’s media environment, it’s not enough to only monitor traditional outlets. Podcasts are an essential part of the mix, and TVEyes helps you stay informed on both fronts with deep coverage across key broadcast and podcasts channels, delivering strategic and impactful insights in the Australian media market. Don’t let valuable conversations pass you by—start monitoring with TVEyes today and gain real-time insights into one of the fastest-growing media platforms.
Ready to Get Started?
Connect with TVEyes at partnerships@tveyes.com to start tracking your podcast mentions and stay ahead in Australia’s thriving podcast market.
